Augmented Reality
What is it?
"Augmented Reality" (AR) is an emerging technology in which a view of reality is modified by a computer. Using this technology, we can add virtual, computer-generated imagery to live-video streams. With the help of advanced AR technology (eg. computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable.
(Source: Wikipedia)
Enhance your printed media
Using "Augmented Reality" (AR), it is possible to enhance your printed media in many ways. Using special marker images, a budget-friendly implementation of Augmented Reality can be created using Adobe Flash Player and FLARToolKit. See ScryptonAR - Augmented Reality on a business card for an example.
More advanced AR experiences can be provided using specialized software, used by large companies all over the world, in various sectors such as retail, marketing, industry and many more.
Mobile Augmented Reality
Advanced mobile devices such as the iPhone, alllow us to move away from the deskop and experience "Augmented Reality" in every place we can think of. For example AR browsers, such as Layar or Junaio, provide a augmented view of our surroundings.
Digital signage
"Augmented Reality" also provides unique possibilities for marketing and advertising. Scrypton provides both software and hardware solutions for even the most advanced AR-experiences!
Contact us now for a demonstration!
Projects and references
- IPAD AR: Augmented iPad Reality.
- SCRYPTON-AR: Augmented Reality on a business card.